When BIG COLA launched out...
Many sneered.
"These ones can't compete with coke or Pepsi was the popular narrative.
However I saw something different. Nigerians always want more for less and with it's massive bottle BIG COLA was set to fill that void...
Few weeks down the line BIG was gaining traction and Pepsi was forced to go back to the drawing board and we witnessed the birth of Pepsi 60cl 'Longthroat' bottle.
"Whew they got to Pepsi, I trust coke dem no go shake" became the new rhetoric.
But before you know it the giants in the soft drink industry felt sufficiently threatened to renew the 'share a coke' campaign.
However as ingenious as the idea was when it broke last year, it had run it's course and couldn't gain as much steam as before.
Meanwhile BIG COLA kept spreading like wildfire reaching the nook and crannies of Nigeria.
Few days ago 'Almighty coke' danced to the beat of BIG and out came the new 60cl coke.(20% extra limited time offer)
Who told you that you can't succeed in business because there are already major players in the industry you are delving Into?
Do your research, find the void and FILL IT!
Thankfully, I recognized the potential in BIG COLA and got involved on time.
2016 is already going fast
Play a bigger game.
"Whew they got to Pepsi, I trust coke dem no go shake" became the new rhetoric.
But before you know it the giants in the soft drink industry felt sufficiently threatened to renew the 'share a coke' campaign.
However as ingenious as the idea was when it broke last year, it had run it's course and couldn't gain as much steam as before.
Meanwhile BIG COLA kept spreading like wildfire reaching the nook and crannies of Nigeria.
Few days ago 'Almighty coke' danced to the beat of BIG and out came the new 60cl coke.(20% extra limited time offer)
Who told you that you can't succeed in business because there are already major players in the industry you are delving Into?
Do your research, find the void and FILL IT!
Thankfully, I recognized the potential in BIG COLA and got involved on time.
2016 is already going fast
Play a bigger game.
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